Product Artwork Information

In this day and age, you can think of your menu covers as a blank canvas. You just need some artists to help you with your creation!

At Smart Hospitality, we specialise not only in the manufacturing of your menu covers but in the personalisation of them too. We offer a range of different printing techniques, depending on your chosen covering material, in order to print logos, lettering, other various images and even photographs should you wish to go digital. Personalising your menu covers is a superb way of marketing your brand and will help you in your quest for originality and style.

Labyrinth - Full Page Artwork with Deboss and Foil

Perfect for intricate artwork designs and pushing the boundaries of what is possible in menu cover design. Labyrinth artwork is created with an ultra-modern blind blocking technique onto beautiful plush materials, using a combination of deboss and foil methods.  

These patterns can be as detailed or simple as you wish, and our design team can create the design for you.  We can base artwork on a repeating pattern, a pattern that appears in your venue such as wallpaper or panelling, any theme is possible!

Materials react differently to this process, Vivella and Leather materials are specifically effective at taking this method.

Debossing

Debossing consists of pressing your logo, image or text into the covering material of your menu. We have a metal plate made to match your artwork and this is then pressed into the fabric that your menu is wrapped in to produce the textured design. Materials react differently to this process, Vivella and Leather materials are specifically effective at taking this method.

Hot Foil Blocking

This traditional technique oozes elegance and adds a real personal touch to your menu covers. Our hot foil colours range from gold, to silver, to pink, white, yellow and blue... to name but a few. Most are available in either a metallic or matt finish. Many other colours are available upon request and we can even source a specific pantone if you are able to cover the charges for the foil role.

Multiple colours can be used per cover so long as as they are for separate shapes or letters that do not touch ...a timeless classic!

We can also emboss your artwork and then fill it with hot foil for a more dimensional look.

For a little more jazz why not try out one of our sparking foils? Just ask a member of our sales' team upon enquiry.

Full Colour Digital Printing

This our latest printing method and, as far as design goes, a breath of fresh air! With specialist industrial print machines, we are now able to feed through a PVC type material with either a gloss or matt finish as though it were paper! By using white as a base colour, this enables us to print a full photographic image to the material which can then be used to bind your menu covers. Of course, this requires some precise measuring and quality book-binding on our part once the material is printed, but our manufacturing team are nothing short of miracle makers. The results are pure magic!

Hot foil can also be applied over the top of your printed menu should you wish to add further depth to your design.

Engraving

Wood engraving is a relief printing process (similar to screen printing), and is one of the oldest personalisation techniques used at Smart Hospitality.

Wood engraving is known for its fine lines and is a printing method that lends itself beautifully to our real wood menu covers. A wood engraving is made by cutting and burning an image into the grain of hardwood (i.e. the front, back or spine of your menu cover). To apply colour, the engraved area is subsequently filled with a special type of paint. Multiple colours can be used (just like screen printing), so long as they don't touch. However, for a more authentic look, many of our customers leave the engraving as is.

Engraving is an extremely durable way of personalising your hospitality presentation products. Every menu cover or guest room folder we engrave is done by hand: this requires a lot of creativity, skill and care.

Metal Plate

Metal plate printing is pretty damn cool even by our standards! We simply print your artwork onto metal aluminium plates and set them into an embossed area on your menu covers. This technique allows for a full colour image and can also be done using a piece of laminated substrate should you require a more matt finish. Metal plate printing, however, is all the rage.