If you are the owner of a hotel in this modern era, you probably already know that you will need to have a website in order to make an impact and spread the word about your brand. These days most people do their research for accommodation when planning their trip by using the internet, so if you don’t have a strong online presence you are missing out on a lot of bookings.
When you are putting together your website, make sure that it includes all of the information that your hotel customers need. Put yourself in the perspective of someone who is just finding out about your hotel for the first time. What information do they need to know to make their decision about whether or not to stay with you? If you do not include the important information they require, they might click away from your website and choose to book somewhere else.
So what are the most important things that you should include on your Hotel Website? Here are a few of the crucial pieces of information that you should include:
Detailed Location Information
You’d be surprised at how many hotel websites don’t have detailed information about where their hotel is actually located! This makes it very difficult for people to figure out how to get from the airport or the train station to your hotel, especially if they are not familiar with the area.
Your website should include your physical address, as well as a map that shows the surrounding area. It is also very helpful to provide instructions for how customers can get to your hotel from major transportation terminals such as airports, bus stations and train stations.
Descriptions of What Your Hotel Has to Offer
Guests want to know what they can expect when they come to stay at your hotel, such as what facilities you have to offer your guests. For example, do you offer a garden, a lounge, a swimming pool, free Wifi or a complimentary breakfast? A guest might be looking for a hotel with specific amenities and if you don’t provide this information for them they won’t know whether or not your hotel is suitable for their needs.
Big Beautiful Photos of Your Hotel
Another important thing that you should include on the website of your hotel are big, high quality photos of your hotel. Your guests will want to see what the hotel looks like so that they can decide whether or not they want to stay. Small, low resolution photos will not show off your rooms in the best light, so take the time to get well-lit, high quality and well composed photos. Images are probably one of the most important aspects of your website and they will show customers what your hotel has to offer.
Before your customers make a booking at your hotel they will need to know how much your rooms cost. The price of accommodation might be a deciding factor for them, so make sure that you let them know what a stay costs and what that includes (eg. Free breakfast, Wifi, parking, etc). Keep the prices simple, so it’s easy to understand what the guest will pay and what they will receive.
Also, don’t forget to display information about special offers and packages, as these great discounts might encourage more people to book at your hotel.
Information About the Local Area
Don’t just provide information about your hotel, you can also add some interesting tourism information about the local area as well. Guests want to know what they can look forward to seeing on their stay within the local area. You can include information about local attractions, great restaurants in the area, local festival and nearby hiking trails and beaches. You could even create an entire page dedicated to local activities and events, as well as perhaps a page of description about the culture and history of the area.
These are just a few of the most important things that you should include when you are putting together a Hotel Website. When you have all of the important information that guests need to know – laid out in an easy to navigate format – they will be more likely to book a stay at your hotel after seeing your website.