However, it seems that another traditional manufacturing material is having a bit of a makeover in the hospitality presentation products’ industry as real wood veneers are becoming all the range.
Lots of choice…
Wooden menu covers are a superb alternative to leather and synthetic materials.
At SMG, our real wood menu covers are made with natural wood veneers and manufactured to a beautiful finish. Available with a full wooden spine, or a quarter bound leather spine, our highly sought-after wood menus will definitely add an air of elegance and timelessness to your venue.
Furthermore, our bespoke wooden menu cover range is available in all sorts of shapes, sizes and colours. You can choose from natural oak, mahogany, cherry, dark oak or even white ash wood colours, to name just a few. Similarly, you may also wish to have a contrasting veneer or leather for the spine, which will add even more originality.
Lends very well to personalisation…
What’s so enchanting about our wooden menu covers is that they can be engraved with your company logo, text or brand image. Not only is the engraving technique incredibly durable, it also enables you to personalise and extend your brand image into as many presentation elements as possible: this is called increasing your brand awareness, ensuring your venue stands out from the crowd.
If you wish to use colour in your engraving then our personalisation team can fill in the areas with matching, specialist paint. This is a very precise job, and creates a much more contemporary finish.
Using personalised menu covers can increase your brand awareness:
There are a number of ways restaurateurs can approach brand awareness. From personalised menu covers, to interior and exterior signage, branded company stationery, as well as placemats and coasters – every piece of material you use in your venue can work together in a uniformed way.
You can further expedite your brand recognition by using marketplace positioning, creating a comprehensive and sound advertising and marketing plan, and by establishing loyalty: always look to the bigger picture.
An old trade…
Coming back to our wooden menu covers; it must be said that woodworking is one of the oldest trades of humankind, dating back thousands of years. And why not? Wood is plentiful, relatively inexpensive and easy to work with, not to mention the fact that its a renewable resource.
Even though wood is much easier to work with than other materials, it still requires patience and precision. In any wooden menu cover manufacturing project; exact measurements are important, and this is why we hand-produce each and every cover to your specification.