Have you ever thought of designing a mobile app for your restaurant business? There are a lot of advantages to having a mobile app for your restaurant – so why not take the opportunity to boost your sales and introduce a new way for your customers to interact with you?
A mobile app for your restaurant can have a lot of features and can allow your customers to pay for their purchases online or collect rewards. It offers a convenient option for self-service ordering and it also tracks the spending history of the customer. The app can also track customer satisfaction by allowing users to leave reviews. Also, the app can contain other custom features that are specific to your restaurant – the sky’s the limit.
So what are some of the ways that a mobile app could benefit your restaurant? Let’s look at a few of the advantages this type of app could offer:
Mobile Ordering
If you can make it quick and easy for your customers to order their meals on the go, you will be sure to increase your sales. An app can make it simple for customers to order their food and pick it up and have it delivered. This will make their busy lives much easier and will increase the odds that they will choose you over the competition.
Also, it has been observed that customers who use a mobile ordering app tend to place larger orders than those who phone in. Perhaps this is because they get to see images of the food as they are ordering and this makes them hungrier? A well designed ordering app with great photos and an easy to use interface is a great way to increase your ordering size.
Special Deals and Coupons
Another advantage is the fact that you can use your mobile app to let customers know about deals and coupons that they can use at your restaurant. This is much more effective than printing paper coupons in local publications, as they might miss your customers. Also, the coupons can have time-sensitive offers to make sure that your customers are encouraged to come into your restaurant and use them!
Making On the Go Reservations
Your restaurant mobile app could offer your customers the chance to make a reservation from their mobile phone with the tap of a button. This is very convenient, as they might not have the time to call ahead and set up a reservation. This could save a lot of people who were supposed to plan a night out with their significant other but forgot to make the reservations until the last minute!
Loyalty Programs
Another major benefit of a restaurant app is that it makes having a loyalty program a lot easier. With a loyalty card your customers might accidently leave the card at home or lose it. When the loyalty program is built into an app that they use on their phones, they will be much more likely to use it. Your loyalty program can be designed so that your customers can earn rewards by referring their friends.
Exposure to Your Brand
One big benefit of having a mobile app is that your customers will be exposed to your brand every day as they swipe through their phones. We look at our phone dozens of times per day to check messages, look at the time and find apps. Your logo will be seen by your customers every time they unlock their screens and look at their phones – even if they are not using the app. This will make your brand more familiar to them and when they see your restaurant they will already feel an affinity toward it. Just seeing the logo on your app as they are idly looking at their phone might even make your customers say, “You know what honey… I don’t feel like cooking, let’s order in tonight!”
These are just a few of the reasons why mobile apps can benefit your restaurant and help to increase your sales. It’s not as difficult as you might think to develop a mobile app – there are several types of easy app making software you can use to design your own. Or, a Restaurant Marketing Agency will be able to create an app for you that is tailored to your needs. Your restaurant can enjoy so many advantages from having an app, so what are you waiting for?